The Digital Advertising course is a practical course that introduces students to the basics and methods of online advertising. Students learn how to design effective advertising campaigns across platforms such as Google, Facebook, and Instagram and understand search engine optimization (SEO) strategies and paid advertising (PPC) management. The course helps them acquire the necessary skills to analyze the target audience, choose the appropriate advertising channels, and measure the success of campaigns through data analysis tools. The main goal is to prepare students to be able to create and manage professional advertising campaigns that are in line with the requirements of the modern labor market.
- Teacher: إسراء أبو عواد