This course aims to introduce social media networks, their origins and importance, and to introduce students to the marketing strategies for products and services that are promoted and sold through social media networks, in addition to learning how to prepare marketing plans for companies operating through social media networks. This course also aims to identify all the tools used in social media platforms. The course also deals with studying the methods and mechanisms of marketing smartphone applications and how to identify the target audience and competitors, and formulating marketing strategies for social media.
Practical aspect: Defining how to manage different social media platforms, starting from their establishment, then creating their content, then marketing different types of projects through them, and learning how to link websites to social media networks. This is done by using a number of the most famous websites and digital applications, such as: YouTube, Blogger, Facebook, and Instagram.
- Teacher: امجد هريني