Branding is the added value that is often the main driver of attracting customers and achieving a sustainable competitive advantage for companies and institutions. This course is considered one of the most important courses that qualify graduates for the online labor market, as the student learns how to market himself before marketing any other project in a correct way by using many marketing strategies. This course focuses on creating an effective and influential visual identity, including strategies for choosing and designing logos for different types of companies, in addition to mechanisms for choosing company names in a marketing way that leads to transforming the name into a distinctive brand, including choosing the necessary types of fonts, colors and effects that contribute to building a brand that is rooted in the minds of the target groups of companies.
- Teacher: إسراء أبو عواد